Most of us like the idea of going environmentally friendly. However, clothing is never one of our focal points. We keep focus on food, shelter, and even water, but never on what we wear. Going green is not an easy job especially when it comes to your clothing and still being able to dress the way you want. This is because there are not many options available on the market and those are can be overpriced.
There is now a new collaboration between Adidas and Lululemon and they have begun to acquire suitable and environmentally friendly fabric that will not only look chic and modern, but also help save the world at the same time. A start-up called Bolt fabrics has begun to create a special kind of fiber which is made up of mycelium, which is a threadlike root of a mushroom which creates a sort of faux leather or vegan leather material.
Some of the most well-known and most followed brands all over the world have decided to partner with Bolt for their fabric. The two names included in this list are Adidas and Lululemon. They have invested a lot of money in the company just to create hundreds of millions of square yards of the sustainable fabric. The first few products that are made from this material are due to go on sale sometime next year.
To create the fabric, the creators grow mushrooms over a bed of sawdust for approximately 10 days. The results of that are that the mushroom root can be dyed, colored, and shaped just like real leather. The process is also much faster than obtaining real leather and is much easier too.
They believe that this fabric has the same supple and warmth that a natural leather does. Through this natural feeling, the company aims to get more and more famous brands involved. This is because using leather was always questioned. People always believed that using leather was cruel to animals and many even protested against it. However, the look that leather could achieve was incomparable, until now.
With brands like Adidas trying to be as environmentally friendly, for example, creating sneakers from seaweed, this fabric created from mushrooms will help boost their message as well as help them attain sales due to the appearance of the fabric.
If big brands like Lululemon and Adidas come forth and sign with the company, chances are that many other brands that are smaller in size or larger in nature will also be interested. This is because all these brands like to compete with one another and being environmentally friendly has now become a trend most brands want to follow as it sells.